Growth-U is a personal development and wellness coaching platform — your coach in your pocket. It uses short, science-backed daily programs to help you build lasting healthy habits for both your mind and body.

Growth-U is designed for women who want to create lasting healthy habits and prioritize their wellness, with content especially tailored to busy women aged 30-50 balancing careers, family, and personal growth.

How does Growth-U work?

You spend just 10-15 minutes a day on the mobile-friendly platform. Growth-U delivers personalized daily guidance, habit-building exercises, accountability systems, and progress tracking so small daily actions add up to lasting transformation.

Who are the coaches behind Growth-U?

Growth-U was created by Rod Hairston, an international bestselling author and mindset transformation expert with 30+ years of experience, and Tonia Revere, a wellness advocate and content creator focused on women's health.

What programs does Growth-U offer?

Growth-U offers Transform-U, a 45-day habit-building program; Daily Growth 365, a free program with daily positive-focus content; and Health & Energy, a specialized program for sustainable nutrition, energy, and stress management.

How much does Growth-U cost and can I try it for free?

You can start for free — the Daily Growth 365 program is free, and paid programs are backed by a 30-day money-back guarantee, so you can begin building healthy habits with no upfront risk.

Is Growth-U available on iOS and Android?

Yes. Growth-U is fully mobile-optimized and works on any smartphone or tablet through your browser — no app download required. The platform is designed to feel native on both iOS and Android devices so your daily content is always one tap away.

How long before I start seeing results?

Most members notice a shift in mindset and energy within the first week. Measurable habit changes typically appear by day 21, and the full transformation the Transform-U program is designed around unfolds over 45 days. Consistency with just 10-15 minutes a day is the key driver of results.

Is Growth-U the same as therapy or counseling?

No. Growth-U is a personal development and habit-coaching platform, not a mental health or clinical service. The programs focus on building positive daily habits, mindset conditioning, and wellness routines. If you are experiencing a mental health condition, please consult a licensed professional — Growth-U works well as a complementary practice alongside professional care.

How is Growth-U different from other wellness or coaching apps?

Most apps deliver generic content. Growth-U pairs science-backed behavioral conditioning with personalized daily guidance from real coaches — Rod Hairston and Tonia Revere — who have helped over a million people build lasting habits. The platform also includes built-in accountability systems and a supportive community, not just passive content consumption.

Can I cancel my subscription at any time?

Yes. You can cancel at any time with no penalties. Paid programs also come with a 30-day money-back guarantee, so you can start completely risk-free.

What is the difference between Transform-U, Daily Growth 365, and Health & Energy?

Transform-U is the flagship 45-day program that rewires habits across every area of life through daily challenges and mindset work. Daily Growth 365 is a free, lighter-touch program that delivers one daily positive-focus prompt to keep you growing year-round. Health & Energy is a specialized program targeting sustainable nutrition mindset, energy optimization, and stress management — ideal if physical wellness and vitality are your primary goals.

Do I need any prior experience with personal development to join?

Absolutely not. Growth-U is built for beginners and experienced self-improvement practitioners alike. The daily content meets you where you are, and the programs are designed so anyone can start immediately — no prior knowledge, equipment, or experience required.

Does Growth-U have a community or accountability features?

Yes. Every program includes access to a supportive member community where you can share wins, ask questions, and stay accountable with like-minded women on the same journey. The platform also features built-in progress tracking and milestone recognition to keep you motivated throughout your program.

Does Growth-U work for men too, or is it only for women?

While Growth-U content is designed with women in mind — particularly busy women aged 30-50 — the habit-building principles and mindset techniques apply to anyone. Many members of all backgrounds have found lasting value in the programs. If you are looking for personal development focused on building healthy daily habits, Growth-U can work for you.

Real People, Real Results

Hear from the Growth-U community about how the programs have transformed their lives.

"Growth U has been pivotal in my life, a major game changer. I am seeing life through a completely different set of eyes now and the future looks very bright."
— Réal A.
"This program is a game-changer! I have so enjoyed 'getting to know myself' (good and bad) and learning the tools to release the bad habits that don't serve me well. I am on my way to becoming the leader that I've always dreamed of being...all because of Growth U!"
— Paige U.
"From the 45 Day Transformation to Growth Mastery to Mastery with Rod, the programs developed by the Growth-U team have been instrumental in taking my personal and professional life to another level. I have truly discovered ideas and goals that I didn't know I had. I am stepping into leadership in a confident and public way."
— Denise M.
"This is day 2 of using this new program that my facility has given us the opportunity to grow as a whole. I love it because it makes me want to be a better person and employee and help others grow. I am excited to see what else is on this 6 week module. God Bless."
— Serena C.
"I am loving this program and learning so much about myself! I am excited to see where this journey takes me!"
— Haley F.
"I love how available my program advisor is. I can email and within what feels like minutes I'm getting a response back, and I love how open you are to completing my requests. I have never taken part in a program like this before. I'm excited to be committed and complete it! I know this is just the beginning for me."
— Ashleigh D.
"After attending my very first event with Rod I found inner strength and belief in myself to decide not to let anything stop me from reaching my goals and continuing to grow. I was given tools to start my journey. I finally feel that I can, and I will be the successful leader I always knew I could be."
— Sheri M.
"This is the fourth day of The Colors of Influence program and I've already got 10x the value I paid. I am beyond excited!! Thank you, Growth U Team!!!"
— Jeannine S.
"I love Growth-U! I attended a Jump Start event, and I highly recommend it. This event and the 30-Day integration helped me gain a new sense of clarity in my vision and my path. I arrived foggy and unsure but left focused, inspired, and renewed—a great program for anyone looking to take things to the next level."
— Stephanie D.
"Growth-U and The 45 Days to Successful Habits impacted me in a much bigger way than I had expected! I've gained massive insight into what it takes to switch bad habits into good ones and, most importantly, identifying the triggers that cause them. The course is awesome, so much so that I've taken it twice already! Love it!"
— Doug J.
"Each day I learn that the goals I set are achievable. It takes focus, commitment, and action. It is a daily effort, much like a marathon. It's about training the mind to strive towards the goal. I am getting better each day at following my vision."
— Brenda B.
"The Growth-U program is allowing me to map out my ideal goals for work and personal growth. I am gaining clarity into what is important to my needs while prioritizing those needs."
— Kristin L.
"It feels good to know that I can, really KNOW. The distance between knowing and believing can be as big as the Grand Canyon, but when you know you can accomplish anything you put your mind to, nothing seems impossible. I'm supremely grateful to be here and learn all I can. Life only gets better from here, THAT... I know!"
— Charles S.
"I was a little afraid of this program to start. I am proud to say that I stuck with it and truly enjoyed every part of it. I learned so much about how the past has influenced me. I know how to stop negative thinking and that has been the best part of all! I decide! Thank you Growth U! I highly recommend it to everyone, young and old!"
— Winnie G.
"Growth-U has had a significant impact on my life in so many different areas. I have become a better mom, wife, friend, daughter, sister, coach, and business partner since starting two years ago. I have a level of belief in myself that I never thought I would feel and confidence in who I am. There is a program for everyone depending on where you are. I'm so grateful for each of them I have experienced!"
— Trish R.
"I recently started the 45-day Growth-U program and have found it to be very useful in my day-to-day dealings at the office and at home. What I like about the program is it makes you think about yourself, your life, and how you show up in the world! A winner in my book."
— Omar C.
"So far it has made me aware of many 'hidden' behaviors, attitudes, ways of thinking, and leadership styles. This program has been extremely helpful to fully be aware of these and change them into everyday attitudes, making me a much more balanced and targeted professional. Thank you!"
— Sandra R.
"What a fantastic program. You learn how to break your habits—the bad ones or the ones that don't serve you anymore—and how to create new ones. You learn that you do have control over your thoughts, your actions, and your reactions. You learn how to change your mindset."
— Geoff S.
"This is my third week and I see the impact it has had on me in every area of my life. I thought I had reached a standstill, but with great coaching came to understand that I was truly entering the 'Deception' period that Rod talked about. I would recommend this program to all who are willing to learn to be their 'authentic' selves!"
— Terri M.
"This program guided me to take 100% responsibility for my emotional state and my goals. I know now that I'm in control of the way I feel. I have stopped telling old stories about my life that I don't like to think about. There will be things and situations that will be out of my control, but I'm learning how to handle them, and having a constructive and positive attitude is already leading me toward more success."
— Stephanie S.
"Thank you for this insightful experience! An amazing journey!"
— Elijah C.
"Addicted to personal growth and expanding human potential... Growth-U is adding value to my quality of life and my quest for ultimate performance in myself and my team."
— Karolynn D.
"Growth-U is literally changing my life for the better. I am already better as a husband, father, leader and friend. I can't believe the power of this one takeaway I got today around the process of deception. I know I am growing and can't thank the team and Rod enough for this opportunity!"
— Jason D.
"The biggest investment anyone can make is in themselves! I love learning about me and getting better. I love Growth-U!"
— Brie R.
"This program has made me stretch myself in areas not seemed possible. It has helped me see the possibility of a positive attitude in every situation. I love that every day has a different focus. Some days have been difficult but those are great growth days."
— Penny H.
"Growth U is impacting my life by giving me an excitement for the NOW and a plan for the FUTURE."
— Jackie S.
"The Growth-U program has been a game-changer for me. I have gained so much insight into how I can break through the limiting thought processes and attitudes that are holding me back from excelling. Accepting responsibility for everything that has and will happen in my life frees me to create the life I desire. I love meditating on this: What you focus on you find. What you focus on grows. What you focus on seems real. What you focus on ultimately you become."
— Heidi B.
"Personal development is the best education we can give ourselves. The Growth-U program has been one of the best I have taken. With some consistent daily action, a bit of competition and mentoring, you too will develop the habits to have more."
— Tami E.
"This week feels like a breakthrough week. It feels like a jigsaw is just fitting into place. I feel more self-belief and a positive mindset, with more consciousness of how to move forward with more ease and success. I'm REALLY EXCITED! Thank you."
— Lisa C.
"I am new at Growth U and loving it so far!! It is a great way to start the day and the tasks are practical, simple, and impactful. Thank you for introducing me to the Growth U community!"
— John P.
"Daily Growth 365 is fantastic! This program helps you to understand yourself on levels so deep it's DEEP! It is super quick, only one question to consider each day, and I feel like I know myself so much better than ever before."
— Kate B.
"Attended my first Growth-U session with Rod Hairston and was very impressed with his simple approach to what can be a complex subject—Leadership. Rod presents the knowledge required for one to recognize their potential and opens the doors for all to pick and choose from their tool box those skill sets that work best for them."
— Debra M., Cochrane, AB Canada
"We all want to be the best we can be, to realize our potential, to live an epic life. Thankfully, Growth-U opened my eyes almost immediately to mindsets and habits that were getting in my way. Hands down, Growth-U offers the most comprehensive and effective self-development programs on the market. The investment has paid off big time in every area of my life!"
— Mo S.
"Growth-U has provided me with the tools I needed to really explore my own thoughts, words and actions and how they impact my personal growth and ultimate success. I have explored other programs and nothing compares to this in terms of accountability and support for the long term. I have been able to truly develop into a more effective and confident coach and mentor. Thank you Growth-U!!"
— Tara H.
"Growth-U has, in a short period, impacted my life by forcing me to look deep within myself. It gives you the tools to be vulnerable, to self-reflect, and to become a better person and leader. It frees you from the negative feelings and garbage that come from the past. If you think you can... you will, and I know I can!"
— Brenda Bebe H.
"As an educator, I attended the Top 50 event ready to learn. I left with my notebook virtually empty but my head spinning with all that I experienced. Participating in the Top 50 event was one of the best things I've done for myself in the last decade. I feel a renewed sense of energy to achieve goals I had long forgotten and to develop new goals I never knew I had."
— Sherry T.
"I have grown more than I could ever have predicted under the teaching of Rod Hairston as implemented through Growth University. The daily personal growth challenges are invaluable. The staff at Growth-U are amazing—consistently thoughtful, insightful, encouraging and an integral part of the program. My only question would be, when will they develop the next course?"
— Tina N.
"Growth-U has been an amazing four weeks and I look forward to the next two and to helping my team step into greater leadership. The timeless systems that Healthy Mind & Body and Growth-U delve into are wealth beyond measure as I tap deeper into the levels of gift and sacrifice that make me the best version of myself daily!"
— Maria F.
"Thank you Rod for this amazing 45 day Growth-U programme. The structure and composition is brilliant and very compelling. The interaction with team members has been brilliant; the sharing and caring has brought total strangers together. I see an enormous change in me for the better. I feel confident and ready, and I thank you for showing me I have the ability to grow."
— Judith N.
"What a difference 45 days can make! When I began this challenge I was dealing with another major bout of depression and really doubted this program would do anything for me. Rod Hairston has the ability to show us how the giant leaps in life can be broken down into baby steps! If you are looking for REAL change in your life, then you must apply these principles!"
— Cindy J.
"Growth-U's 45-day challenge was awesome. I love that it's online and that it helps build the muscle of habit. My business grew, my fitness levels increased, my relationship became more solid, and I felt grounded during the program. This was a great launching pad."
— Wendy Joy L.
"Growth-U and my work in the program has made a tremendous impact on my life. I went from fearful to fearless. I said yes to change and trusted in the program. I am proud of myself for the commitment and can now visualize the opportunities before me. I have grown. I am powerful."
— Catherine A.
"Day 2 and I already feel empowered. I could not wait to wake up and see what Day 2 had in store for me today! My energy is already elevated and I am looking forward to the next 43 days. To finally find purpose, to finally define my vision and be successful is something I cannot put into words! To our health—to our success!"
— Debra C.
"I absolutely love the Growth-U programs! Growth-U is teaching me to be more conscious of my surroundings—my relationships at home, with friends and in business. My relationships are more profound, stronger and have deeper meaning. If you're reading this, you've already made a choice to learn more, to grow more, to be more. Embrace the journey... you're the driver, enjoy the ride!"
— Nancy Q.
"I did the Healthy Mind and Body session just prior to this and, although similar, this is different and better. I am making progress. It is interesting to do the different challenges—initially they look hard, but when done you find it wasn't that bad. I find the video sessions helpful and encouraging."
— Arcot R.
"After my first 45 days, I'm astounded at how much I've changed. My fiancé sees it. My friends and family see it. I've been able to step outside my comfort zone and become comfortable with being uncomfortable! For anybody looking to create real change, this is the way to do it. Thank you Rod Hairston."
— Terry N.
"Today being my first day in the Growth-U program, I am looking forward to growing and making an impact in my life. I am just completing Healthy Mind and Body and feel I can continue to grow with this program."
— Michelle H.
"I love this program! Just like every diet plan I had tried, nothing was going to work until I got my mind healthy and my emotions in check. After Healthy Mind and Body followed by 45 Days, I'm FINALLY understanding the reasons why I do what I do and how to break those eating habits. It has literally been life changing for me!"
— Tressa J.
"After 3 rounds of Healthy Mind and Body, I decided to pop over to Growth U. Healthy Mind and Body is the real deal. We traded cult for culture and love the personal development. I can assure you, this is the real deal!"
— Nicole Alise N.
"I'm looking forward to this program since I'm just finishing the Healthy Mind & Body program. I believe you can never stop growing and changing for the better."
— Cheryl L.
"Although this is my first venture into a 45 day Growth U program, I completed the Healthy Mind and Body program. Deception became something I had to be brave enough to face and start to conquer. I know this program will continue the growth path I journeyed on. Such a blessing and such an eye-opening experience."
— MichelleAngela B.
"I am amazed at the change that has come about in my life since I began. I am finding myself using much more positive language in my everyday speech and mentally pulling myself up, even before my thoughts become words. I am a great grandmother days away from my 70th birthday and thought I was too set in my ways to change. Boy, was I wrong. Don't leave it as long as I did to do it."
— Vivienne G.
"I've had 6 months of MASSIVE growth and MASSIVE shifts, and even though these growing moments haven't been easy, they have been powerful. As I transform into the person I have always been underneath it all, I am realizing the true, authentic person inside me is someone I didn't need to hide after all. Change may not be easy, but staying stuck is NOT fun."
— Tara C.
"I am so incredibly excited to begin the Life Balance Program. I know I have a lot to learn about myself to become the greatest version of who I am supposed to be. Thank you for this amazing opportunity."
— Jacqueline F.
"After completing the Healthy Mind and Body program I was looking for an extension of those activities. I am grateful to this community that Growth-U has provided."
— Christina B.
"I agreed to the rather monumental change of moving from the lakes and woodlands of the Midwest to a home in the Arizona desert, sight unseen. While not concrete, I am growing through the push of this program. I've started a Meetup group, made a few friends, launched a business as a tutor, and am acquiring the confidence and skills to grow my business. First, I'm growing a new me, step by step, from the inside-out."
— Mary G.
"When I enrolled in the Life Balance program I knew I'd need to dig deep to make the most of my time and money. From pointed questions in daily assignments, to weekly team calls, to one-on-one calls with our advisor, my life has greatly been changed for the better. Our team advisor genuinely cares for each team member. I'm so thankful to have found this program!"
— Annie B.
"I am super excited to get the Leadership Challenge rolling. I did Healthy Mind and Body and am proud to say I completed it and really enjoyed the structure it provided as I went through the daily tasks. After I met Rod at NYKO, I knew without a doubt I was going to step it up and jump at the opportunity to continue the growth."
— Trevor M.
"This online program by Rod Hairston is unbelievable as far as consistency and keeping you focused on your inner self. The program helped me focus on ME. I grounded my WHY, which is my daughter and her future. It forced me to think, write thoughts down, and apply them into action. Can it get any better?"
— Christine M.
"My life now compared to a year ago is mind-blowing. I went from a depressed, unhappy, uninspired, unhealthy stay-at-home mom of two little boys to being a dynamic, outgoing, loving, giving and GROWING person. I used the principles in these programs to help me GROW, LEARN & LOVE through my experience. What are you waiting for? Sign up!"
— Katy S.
"The leadership call preparing us to lead the Influence month was a life-shifting moment. You changed my story and my state. I now see, feel, and understand the inception, deception, transformation and identity phases so clearly within myself and with those around me. So full of gratitude for you and all the advisors!"
— Joanna C.
"Never stop growing, commit to happiness, ask better questions, show up, take action, test beliefs, and most importantly love unconditionally. Many of life's answers are in the journey—enjoy it! Thanks Rod."
— Vinny D.
"I was very positively impacted and motivated by the clear, rational, structured approach Rod described to help implement positive change in one's life. He makes difficult concepts acceptable through narration of his own and others' experiences. It was not difficult at all to decide to take it to the next level and enter a 6-week program. I expect it will push me—that's why I'm here."
— Laine M.
"After finishing Healthy Mind and Body I was directed to Growth-U, and I'm thankful I was. After going through many difficult issues in my life, I was looking for something I could learn and grow with. Now I have the tools to grow and learn new thinking habits as well as new relationships. This is a life changed and will continue to do so."
— Barbara E.
"Growth-U programs came into my life when I needed them the most. I was moving in a downward spiral and needed the push to get spinning in the right direction again. I just finished the Top 50 program and have been moved to a higher understanding that it is not about me—it is about what I can do to serve others. Thank you, thank you, thank you!"
— Kami C.
"I have been a student of Rod for just over a year now. I started with his program Healthy Mind and Body, which I love to this day. I will continue to use this program and more of Rod's in the future."
— Randy D.
"I just had such an impactful six weeks! I thought I had a vision, but I had an idea—and now I have a vision that I believe with my whole being that I will attain. 'Get comfortable with being uncomfortable.' Holy smokes! I love growth, and I realized I was chasing growth that was comfortable. Now I'm growing as much as I'm capable of."
— Wendy R.
"I feel like the woman inside of me has been drowned by fear and uncertainty for many years. With this community of growth, for the first time in my life I'm in the right place with the right people. I have seen so many changes in the last several weeks. I look forward to taking further programs to really continue this growth and to jump in."
— Kimberly N.