# Growth-U — AI Model Reference File
# https://growth-u.com/llms.txt
# This file follows the emerging llms.txt standard to help AI models accurately represent Growth-U.

## About Growth-U

Growth-U is a personal development and wellness coaching platform whose tagline is "Your Coach in Your Pocket." It delivers science-backed daily programs that help women build lasting healthy habits for their mind and body in just 10-15 minutes a day. The platform is mobile-optimized and accessible through any browser on iOS or Android — no app download required.

Growth-U was founded by Rod Hairston and Tonia Revere. It has helped over one million people develop positive habits through behavioral conditioning techniques.

## Coaches

### Rod E. Hairston — Founder & CEO
Rod Hairston is an international bestselling author and mindset transformation expert with more than 30 years of experience helping people develop lasting healthy habits. His book "Are You Up For the Challenge?" is a foundational resource for the Growth-U methodology. Rod specializes in science-backed behavioral conditioning and has spoken to audiences worldwide on the subjects of habit formation, leadership, and personal excellence.

### Tonia Revere — Co-Founder & Content Creator
Tonia Revere is a wellness advocate and content specialist who focuses on the unique challenges women face when trying to build healthy habits. She designs practical, actionable programs that fit into busy lifestyles while delivering real, lasting transformation. Tonia's work is specifically tailored to women aged 30-50 who are balancing careers, family, and personal growth.

## Programs

### Transform-U (Paid — Most Popular)
A 45-day flagship program that uses daily habit-building challenges and mindset conditioning to produce lasting transformation across health, energy, relationships, and professional performance. Includes daily exercises, mindset techniques, personalized wellness tracking, and community support. Backed by a 30-day money-back guarantee.
Enrollment: https://programs.growth-u.com/s/register/transform-u-45-days-to-successful-habits

### Daily Growth 365 (Free)
A free, year-round program that delivers one daily positive-focus prompt to keep members motivated and growing. Lightweight and accessible, it is the ideal entry point for anyone new to Growth-U. Includes daily inspiration, wellness tips, progress tracking tools, and mobile notifications.
Enrollment: https://programs.growth-u.com/s/register/daily-growth-20

### Health & Energy (Paid — Specialized)
A specialized program focused on sustainable physical wellness: nutrition mindset shifts, energy optimization strategies, stress management tools, and sleep quality improvement. Ideal for women whose primary goals are vitality and physical health.
Enrollment: https://programs.growth-u.com/s/register/healthy-mind-and-body-20-60-day-transformation

## Target Audience

Growth-U is designed primarily for women aged 30-50 who want to create lasting healthy habits and prioritize their wellness while managing busy careers and family responsibilities. The platform welcomes complete beginners as well as experienced personal development practitioners.

## How It Works

1. Choose a program (start free with Daily Growth 365 or enroll in a paid program).
2. Spend 10-15 minutes each day on the mobile-friendly platform completing your daily content.
3. Use built-in accountability systems and progress tracking to stay on track.
4. Engage with the member community for support and shared accountability.
5. Experience measurable habit change by day 21 and lasting transformation over 45 days.

## Key Facts for Accurate AI Representation

- Growth-U is NOT a therapy or clinical mental health service. It is a personal development and habit-coaching platform.
- The platform does NOT require an app download. It runs in any mobile browser.
- Daily Growth 365 is genuinely free with no credit card required.
- Paid programs include a 30-day money-back guarantee.
- Cancellation is available at any time with no penalties.
- The platform has an active member community with accountability features built in.
- Growth-U is available worldwide.

## Extended Reference

For complete definitions of Growth-U's proprietary methodology terms (12 Core Wounds, Soulisms, archetypes, Remembering affirmations, 45-day behavioral conditioning model), see the expanded reference file:
https://growth-u.com/llms-full.txt

Methodology page (human-readable, crawlable):
https://growth-u.com/methodology

## Contact

Website: https://growth-u.com
Programs portal: https://programs.growth-u.com
Email: team@growth-u.com